Silicon Beach

The L.A. Tech Boom

Silicon Valley's Trendier Counterpart

Over the past few years, tech giants and exciting start-ups have opened offices on the west side of Los Angeles. With innovation, comes employment opportunities and with the migration to L.A.'s Westside. With the cost of living in Silicon Valley skyrocketing, Los Angeles is fast-becoming a less expensive (and more enticing) counterpart for tech entrepreneurs. 

Since Google opened its Venice campus in 2011, the area stretching from Santa Monica’s to Playa Vista has grown to rival Silicon Valley as a trendier tech hub. The vibe here is eclectic. Gone are the stoic office buildings and glass tower high-rises. Instead, flip flops are in. Business suits are out. Art murals mix with coffee shops, food trucks, and funky shops. Companies allow storage space for bikes, skateboards and surfboards so employees can hit the beach after work.

In Playa Vista, Google has expanded its footprint by turning the enormous 315,000-square-foot, 1943 airplane hangar where Howard Hughes assembled the Spruce Goose into a new, state-of-the-art Google campus. The company also purchased 12 acres of land adjacent to the hangar. In addition to Google, West L.A. is home to other big tech names including YouTube, Yahoo and Facebook, as well as lifestyle brands like The Honest Company.

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