Over the past few years, the post-recession real estate cycle has seen a significant increase in the “renter by choice” demographic in particular among millennials, which has led most Playa Vista apartments to enhance the social aspects of apartment living in the way amenities are conceived, planned and designed.
“We realize that more than just providing well-appointed, sophisticated common areas to complement the apartments, we seek to offer a holistic approach to a lifestyle choice, dialing up and down the fitness, work and leisure aspects of design as appropriate for each property’s positioning,” says Bruno Viterbo, Vice President of Design at Apartment Design Studio.
With the market moving towards an increased offering of opportunities to socialize at home, Villas at Playa Vista has introduced seamless indoor-outdoor living spaces that promote activity, relaxation, entertainment and overall well-being, with the underlying premise that residents want to work out, entertain and socialize close to home. In essence, the plan is to consolidate activities in one centralized location: where you live is right next door to where you relax by a resort-style pool, work out at a state-of-the-art gym, hold dinner parties at a chef’s kitchen, or work from a modern iLounge.
Supported by internal and external research efforts, the team applies their experience and creativity in the design of amenities that create immersive and authentic communal space: fitness centers aren’t just rooms with equipment, but destinations where modern fitness trends are developed to their fullest potential. Socialization is a big part of the assumption in planning exercise areas, which has led to the addition of functional movement spaces. But the essence is to always deliver spaces that are first and foremost engaging, approachable and intuitive. It’s about people before it’s about equipment.
Pools get the vacation treatment with the addition of seating nooks, barbecue areas, outdoor fireplaces and cabanas. Connecting the indoors with the outdoors is another aspect that tops the team’s priority list, with the goal that residents move between these spaces fluidly.
Villas at Playa Vista also has a wine room and multiple chef’s kitchens with long dinner tables for people to enjoy a meal together. These rooms can be used by residents, while also playing host to special community gatherings, cooking classes and wine tastings, all organized by a dedicated activities director. The Design team believes that the importance of these spaces lies in offering residents the opportunity to entertain guests as if they had that space in their homes.
“We want to be sure that we don’t design spaces simply based on trends. We activate spaces with event programming in mind as well as promoting a sense of community and togetherness. Amenity areas are truly successful when residents see them as an extension of their homes, and as part of a lifestyle layer in their community,” Bruno says.
At the end of the day, Villas at Playa Vista apartments is a rich community, not just apartment homes. It’s a place where residents can have access to beautifully designed outdoor spaces, an extensive fitness program and an array of personalized services, including concierge services at Montecito. An artful blend of L.A. sophistication and coastal California living, Villas at Playa Vista sets a new standard. Perfectly combining elegance with amenities, this is a place where how you live integrates perfectly with where you live.