Resident Mobile App Wins Award

Irvine Company Apartment Communities' Resident Website Wins National Web Marketing Award – April 2011

Irvine Company Apartment Communities (ICAC) has won the "Best Real Estate Application" in The Web Marketing Association’s 9th Internet Advertising Competition for an iPhone app that delivers a host of services to residents.

The honor underscores ICAC’s goal of keeping clients connected to their homes while on the go, said Nicole Conniff, vice president of marketing for ICAC.

"Mobile is global," she says. "Our residents choose to use mobile devices for many of their daily business and lifestyle activities, and we want to make those activities as easy as possible. We are thrilled that our efforts are being recognized by the Web Marketing Association, but are even more excited by the response we've received from residents. They say the technology enhances their 'on-the-go' lifestyle."

The company now offers four different ways for residents to connect with - the website, the mobile website and its award-winning iPhone and Android apps.

Using the mobile friendly site and apps allow busy residents an easier user experience to accomplish tasks such as:

  • Maintenance service requests
  • Up-to-date community news postings and event calendar
  • Exclusive coupons from local businesses
  • Classified ads
  • Pay rent

About the award
The Internet Advertising Competition Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising.